Xinhua net Beijing on 24 November 08, the rapid development of electronic commerce in china. Ai Rui data shows, 2010 China e-commerce overall transaction 4.8 trillion yuan, an increase of 33.5%; the network shopping market size of 498000000000 yuan, grow 89.4%. At the same time, logistics" bottleneck" problem is mentioned repeatedly, almost become the industry a commonplace talk of an old scholar "chronic illness".

Chinese Academy of Social Sciences, deputy director of China Logistics Association Deputy Secretary-General Jing Linbo that, at this stage, high cost of logistics, a long time, is restricting the development of electronic commerce is one of the important reasons. However, the development of e-commerce enterprises, logistics is a bottleneck, and opportunities.

- the rapid development of economy brings" mouse" logistics" unbearable"

According to the American Coalition of service industries is expected, the next 10 to 20 years, global air-freight will grow 6%, which express delivery industry growth is the air freight industry two times, achieve 12%; China will then doubled again, to become the world's fastest growing region.

" In 2011 1 to September, Beijing's e-commerce sales have more than two hundred million single, an increase of about 75%. General holidays, New Year holiday peak season, surge volume will reach 50% to 100%." Beijing electronic commerce association secretary-general Lin said, the rapid development of the" mouse" economy is to the weak foundation of express delivery industry brings more and more difficult to support the heavy pressure.

Beijing Municipal Commission of commerce circulation development director Zhang Shaning said, at present our country electronic commerce is the high-tech and labor-intensive industries combined: front end is a high-tech enterprise, logistics distribution is the labor intensive enterprises. According to statistics, China registered express company has more than 6000 employees, more than 300000, but the distribution efficiency is low. Industry regulation is not perfect, the lack of electronic commerce industry to match the overall planning and traffic management measures and other factors, so that the logistics difficult to" flow", also determines the distribution of China's logistics industry is still in the initial stage of development.

" Home besides EMS, China Railway Express, a few state-owned logistics company, 90% is small, little, weak, scattered small private logistics company." Jing Linbo said, the current stage of China's logistics enterprises are constantly emerging, but the scale of the logistics enterprises are very small, the majority of logistics enterprises in the current situation is the management scale is small, a little market share, less service, high-quality personnel is little, competition ability is weak, financing ability is weak, region segmentation is serious, management order is not standard, almost there is no uniform rules and standards, no relevant laws and regulations binding.

In addition, as the product of the increasingly rich, regardless of form, content and value of the goods are more complex, diverse, such as temperature, humidity of commodities and other physical characteristics have higher characteristic requirements, it also increased the difficulty of logistics distribution.

According to the Beijing Municipal Commerce Association, Beijing east the store, dangdang.com, Amazon, VANCL, red child, Kuba mall and Le pregnant Yingtong annual distribution number close to 133000000 parcels, relates to daily necessities, home appliances, digital IT, mother-infant, food, consumer and other forms, there are millions of products.

Beijing City Industrial and commercial bureau according to the latest data, in 2011 October consumer complaints," 12315"" 96315 " " two hotline accepts online shopping consumer complaints hotline 1204, accounting for 40.77% of total complaints. Among them, delay delivery, returned goods, the most prominent problem of long cycle.

In the CNNIC survey on online shopping goods delivery speed of user satisfaction, in had not satisfied the user online shopping experience, 21.2% of the user that the delivery time is too long, the user that has 15.7% thinks the courier service attitude is not good, while 10.8% of the users think of high freight.