PPG with the form of electronic business affairs will channel virtualization, established a product catalog, website, call center and other sales platform: catalogue and website is PPG" sales in the first place", by sending a text message to consumers can receive free catalogue, in order to attract consumers, PPG catalogue and website are in the international trend of mainly.

Outstanding product combination advantage, emphasize the style of Europe and the United States; orange adult supplies network call center is another PPG of the most important channels of powerful logistics is also rapid response security, communication by telephone, PPG can directly ask the customer details, including regional, age, consumption habits, occupation and other information.

These are the market analysis and forecasting, and then fed into the upstream production purchase provided important support; in addition, the PPG also launched online affiliate program, each from joining the site links to PPG customers, as long as the ordered products, PPG returns 5% of sales to the franchisee.

In 2005 October founded in the outskirts of Shanghai, a few short white house hold of all the company's assets -- more than 20 servers powerful logistics is also rapid response security, a 206 seats in the call center. PPG no plants, no entity store sales, only with a call center and internet.

A strong logistics is also rapid response security, PPG with well-known domestic and foreign logistics companies such as" Federal Express", "home delivery" in close cooperation, the implementation of distribution by. Using the third party logistics and distribution systems, PPG can 2-3 working on the delivery of goods to the hands of consumers. So PPG calculation, from design to sell only 7 days.

There are the most graphic, television advertising, X file store for less than 1 years of time of half, PPG is one of the domestic market top shirt. In 2007, PPG shirt day sales volume reached around 10000, and in market work more than 10 years, sales terminal more than 2000 the big boss Youngor but also every day 13000, development speed is sufficient for" Crazy" to describe.

Network marketing has become a popular word in fashion, a PPG men's brand was born. In" the reader"," fine shopping guide"," Global Times"," Reference News" and the building of LCD, sina.com.cn and other media, a strong logistics is also rapid response security PPG ordering advertising pounding people of vision, people can not help but want to ask PPG what is nowhere the company, make such mad money.

Fast supply chain so that PPG can be implemented with low cost and low price marketing strategy I one percent, the family sells 300 yuan shirt, PPG sells 150 yuan only lower even, this is its rapid expansion has provided a powerful driving force. For customers, PPG launched this remain within doors quick shopping patterns, are gradually changing their life.

Metersbonwe," production and marketing outsourcing", a strong logistics is also rapid response security PPG" JustinTime" -- these innovations like the" sesame" password, opened their door to success, also let us see clothing industry development trends: in the industrial value chain.

Production of material assets such as increasingly weakened, Golden Elephant pharmacy store on the net information technology is used more and more frequently, to the whole supply chain control becomes more and more important, the future to talent showing itself each enterprise must control key resources and cultivate core competitive advantage ... ... In other words, only the value of upgrading will win.

In PPG, the inventory cycle by traditional 90 days to 7 days, it is how to create a quick response supply chain? First of all, the PPG incorporates the upper garment processing plant resources and fabric suppliers resources, warehousing, logistics, procurement and production system with IT system interconnection powerful logistics is also rapid response security, information on the closed-loop supply chain to the rapid circulation, once the warehouse issues the stock-out alerts, purchasing department will immediately organized the material procurement and production.